Monday, May 5, 2014
Of course....from a business standpoint...I think the smart thing is to be original and set yourself apart but that comes with risks...will people like what you are doing?? Will the customers come?? Will all of the work...the worry...be worth it??
Well...in our case...yes!!
We will start our 20th year, this July....20!!! Hard to believe!! I look back on all of the decisions I had to make...and still have to make...and I wouldn't change anything!! Each and every step we have taken has made us who we are...and brought all of you into our lives!! Everyone knows that customer service is important, but customer relationships are a part of the business that, kind of, takes you by surprise!! And...to be honest...it's really the best part of owning a small business!!
In this day and age of EVERYTHING being online...from bill paying to house hunting...from watching movies to making purchases...to "meeting" people?!?...relationships (real ones) are more valuable than ever! We are not just a click away...the Sweet Memories experience is one that we work VERY hard to make...and keep...tactile. I communicate with you here...on my blog...and (try anyway..) to stay on top of Facebook!! It's fun...and it adds another element to the customer service experience. But it doesn't replace the real thing...thank goodness!!
We have watched couples become families, little ones grow up and many of you reach milestones. We have, essentially, become part of a HUGE family!! To be honest...we consider most of YOU to be "more family" than some people we are "related" to!!!! It's so nice to watch the relationships...and interaction...between our "regulars" and my daughters. The birthday cards and Christmas cards...what an amazing thing!! I cannot tell you how many of you are like their "other" parents and surrogate grandparents!!
While...on the one hand...it IS the best part of small business ownership...it can, also, be the hardest. We have lost quite a few wonderful people...and we had to say goodbye, this weekend, to one of the sweetest!!
Losing people is a part of life...and inevitable when your "family" is as big as ours!!
Customer service...sure, it's important...but, around here, making you part of our family is what we strive for....even when it's hard!!